As a B Corp we absolutely believe in Business Being a Force for Good and it’s important for us to carry on a bit of “cheerleading” in this area. Every month we highlight content, which showcases the positive difference businesses are making together with data and insights on how to create a better world…
This month, we’ve got purpose coming out of our ears (which is good in a weird way) with three insightful pieces:
Research has found that 52% of purpose-driven companies experienced over 10% higher growth versus of non-purpose-driven companies (42%), benefitted from greater global expansion (66% versus 48%), launched more products (56% versus 33%) and had higher success in major transformation efforts (52% versus 16%). Read more about the non-negotiable for you as a business going forward
ESG? Purpose? Can they co-exist? Can every business become purpose-driven? All these issues and more are dealt with in this excellent edited transcript of a podcast from McKinsey earlier this year.
And our final piece on purpose this month, is an article from Hubert Joly, who’s book “The Heart of Business: Leadership Principles for the Next Era of Capitalism” is a great read on leadership. He puts forward five attributes that characterises leaders for the new paradigm:
- be clear about your purpose.
- be clear about your role.
- be clear about whom you serve.
- be driven by values.
- be authentic
The full article can be accessed here.
Lessons from the longest study on happiness
What makes a good life? What keeps us happy and healthy as we go through life? If you think it’s fame and money, you’re not alone – but, according to psychiatrist Robert Waldinger, you’re mistaken. As the director of a 75-year-old study on adult development, Waldinger has unprecedented access to data on true happiness and satisfaction. In this talk, he shares three important lessons learned from the study as well as some practical, old-as-the-hills wisdom on how to build a fulfilling, long life.
Let’s investigate to stop the plastic crisis
We’re all doing our bit to recycle, but plastic waste is still everywhere. Join The Big Plastic Count and help push the government, brands and supermarkets to take bold action to tackle the plastic crisis
Everyone is good at something
We enjoyed stumbling across this fun infographic which shows something positive for every country. It might be the first to do something beautiful. Or the world leader or number one for something progressive, awesome or just plain “good” Who knew Chad has the best Scrabble players?
Nature and mental health
More than 40% of people surveyed by Natural England remarked that nature, wildlife, and visiting natural spaces became more important to their wellbeing since the start of the pandemic. Find out more about the inter-connectedness of nature and wellbeing in this article from the Conservation Volunteers
Here’s more about our B CORP JOURNEY
#BtheChange #BehindtheB #BCorp